Bugatti and Lotus are two of the most iconic and famous brands in automotive, and both of them wouldn´t be what they still are today, without Romano Artioli. This outstanding entrepreneur made revive Bugatti and overtook Lotus in an epoch, when cars and the automotive industry was on it´s top and had a role in our life and society, like nothing else. Romano united Italian style, German technology and French glamour to

write some of the most interesting pages of history in automotive. But success brings false friends and true enemies, like Mother Teresa once said, the world and the industry changed and the time of the great dreamers like Enzo Ferrari, Colin Chapman, Carrol Shelby and Romano Artioli where over.



Thomas Perathoner


Thomas Perathoner